Stand Behind Your Work.

Trust is the most critical factor in building repeat business for the internet marketer.

The first step an internet marketer does in building a relationship of trust with your customers is delivering what you promise. These are the exact products or services at the price and time agreed upon. Whatever you put up on your website, whatever guarantee you say you have.

The second step comes into effect when you break your promise to the customer. Not on purpose, but unforeseen circumstances can happen. Your server crashed, the download link does not work, or a problem with the product. These things happen, people make errors. It is how the internet marketer makes things right again that will cement the trust your customers place in you.

It stands to reason that when you stand behind your products, your customers will stand behind you. No matter how many times this is said, there are still people who chose to ignore this. I still have examples of internet marketers not honoring a refund, when a customer rejects a poor product or when a download link does not work. This is not rocket science, if you fail in your promise, you should make it right by the customer. At the end of the day, the customer is the final inspector of your products and services. One bad experience and the customer is history.

The guarantee is the most widely used and easily recognized way to demonstrate your confidence in your product. Your guarantee can fall into any of these three categories: your product, your service and your price. Your product guarantee is clearly the fact that your customers are assured of getting a high-quality product. If it is an e-book, then the information is relevant and useful, or your graphics and videos show their quality of production.

Customers are often more wary of purchasing services than products. Services and quality of service are often subjective, and not predictable or easily defined. The price guarantee means that your customers are unlikely to find a lower price somewhere else for the same product or same service from you. Your pricing strategy should be constant and not subject to change. If you bundle an offer, clearly state your terms and conditions of sales.

Remember it's simple, not easy.

Okay that's all. Hope it will be useful for you.

See You ...

( Michael Gunawan )